Branding Advertising Design revolves around creating campaigns, brand design and thousands ways of advertising (by combining graphics, video, radio, photography, guerilla etc.). In a self-taught environment, you work on real assignments from Dutch companies and institutions. There is a minimum of lectures and plenty of room for personal creative development. You decide what you’ll learn.
The aims are to get the mindset, skills and knowledge of those who work in ad agencies like creative directors, graphic designers, copywriters and marketing specialists. After attending the minor we expect you to understand design principles, influencing principles, communication strategies and how to work in an advertising team. Above all Branding Advertising Design is a playground to explore how the ad world works.
Every semester we visit museums and events to get inspired. We also try and organize a trip abroad (Berlin, London, Dublin) for more international experiences.
This minor is meant for those who are willing to work hard, be pro-active, self-driven and/or streetwise.
- Semester or period: Fall & Spring
- Level: second / third year
- Amount of ECTS: 30
- Grading policy: fail / pass
- Prerequisites: English level B2
- NHL-Institute: Technology
- Optional course: Dutch Language and Culture